Kindly answer this as soon as possible. And kindly you need to… Kindly answer this as soon as possible. And kindly you need to answer it properly. ThanksYou are requested to discuss the following points regarding Digital Platforms, applying concepts from the course and research:o Discuss the concept, its key characteristics and types, why they have become so important nowadays. Select a specific company whose business is based on a digital platform, from the following companies: Uber, Airbnb, Amazon, Alibaba, YouTube, LinkedIn, Instagram, TikTok, Medium, Kickstarter, Booking, Udemy, Upwork, Etsy, Vinted. Describe the business, identify the type of platform business model and discuss the competitive advantages that the digital platform provides to the business.Discuss which “patterns of platformization” the business leveraged on, and how the company attracts other players of its ecosystem.Key challenges and future of platforms: identify limitations or risks of the selected company and in general of the platform-based business model.• Expected table of contents: o Brief introductiono Digital platform o Case analysiso Key challengeso Conclusionso Bibliography Engineering & Technology Industrial Engineering Operations Management MANAGEMENT MGT307