All criteria attached
Larson Property Management Company
Case Study:
Larson Property Management Company is one of the largest property management companies in California, with more than 1,000 employees. The company provides a full array of commercial management and development services. These activities include complete management services for commercial office and retail buildings and apartment complexes; construction, repair, and maintenance of commercial properties; and financial management and billing services for commercial real estate clients. The company has experienced significant expansion over the past five years in response to the growth in apartment and commercial construction in southern California, and this expansion has resulted in the need to hire a large number of employees on an ongoing basis to staff its operations.
Larson Property Management has depended on a legacy HRIS to manage its applicant and employee databases. The system runs on a client-server computer system. The system was implemented approximately 10 years ago, prior to the companys rapid growth and when it employed fewer than 100 employees. The systems functionality is limited to the storage and retrieval of employee and applicant data. For recruiting purposes, the system requires a clerk to manually enter basic applicant data, the results of the application test, and whether or not an offer of employment has been made. Prior to this, applicants files were passed around to those who reviewed the materials and were sometimes misplaced, so trying to locate a particular applicants file was often a problem. The current HRIS has limited file storage capability for applicant and employee records and currently has reached its storage capacity.
Larson Property Management has decided to replace its legacy HRIS. One application module in the new HRIS that the company wants is a sophisticated applicant-tracking system (ATS). The primary objective of the ATS will be to provide a paperless hiring process. The basic functions of the new system will be managing the requisition and approval of job openings, storing resumes and job applications and retrieving through query functions the names of applicants who match job requirements, tracking a candidates progress through the recruiting and selection process, and providing automated reporting functions. The companys managers also want an e-HR functionality that includes the Internet posting of job openings through the companys website and external job-posting services, application and resume submission through the Web and through kiosks at various office locations, staff ability to access and use the system remotely through a Web browser, and online resume- and application-scanning capabilities.
Part of the design phase is modeling the processes that will be used in the system for applicant tracking. For Larson Property Management, this modeling will allow the system analysts to design an efficient paperless hiring process.
Larson Property Management is well aware that the design stage of the SDLC is critical for the successful implementation of the new ATS. However, there is considerable confusion about how to proceed with this phase. The HR and IT professionals assigned to the ATS committee have been meeting to plan the new system. From their planning and needs analysis, it is clear that a new HRIS application is needed, can save considerable time, and can result in more accurate storage and retrieval of applicant data for cost-benefit and other management reports.
The company has had several vendors provide presentations, with each vendor outlining its particular approach to the design of an ATS. But these presentations were primarily focused on the physical design of the new ATS. The HR and IT committees must now begin the design process, which must be completed in three months. System Development Life Cycle: Phases I & II Planning and Analysis
Overview
Read the details of the Larson Property Management Company case (attached). The Chief Executive Officer, Mr. Larson, and the Chief Financial Officer, Ms. Johnson, would like to increase the efficiency and effectiveness of the HR functions, as well as reduce overall HR costs. Mr. Larson and Ms. Johnson would like you, the HR Director, to serve as the change agent of the project. In this assignment, you will develop a plan and analysis (the planning and analysis phases of the systems development life cycle [SDLC]) of the current business based on the details of the scenario.
Instructions
Write a 34-page proposal, in which you do the following:
Introduction and Plan
Detail the current situation for the company, focusing on the issues that the organization is currently facing from using a legacy HRIS. Explain your plan for moving forward to address these issues.
Needs Analysis
Based on the issues the organization is currently facing, identify the new system needs. Identify change team members who will help identify system need and specify their role and responsibilities.
Interview, Questionnaire, Observation, or Focus Group
Determine how additional data will be collected regarding system needs. Determine how the change management team will collect data during the exploration phase. Specify whether team members will use interviews, questionnaires, observations, and/or focus groups to collect data from end users. Provide at least five essential questions that will be asked of end users via interview, questionnaire, observation, or focus group.
Conclusion
Explain three reasons why the company would benefit from adopting an HRIS. Focus on how the HRIS would address the current HR needs of the organization.
Resources
Use at least three quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources.
The specific course learning outcome associated with this assignment is: Develop a plan for conducting an HRIS needs analysis.
Rubric
Detail the current situation for the company, focusing on the issues that the organization is currently facing from using a legacy HRIS. Explain your plan for moving forward to address these issues.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement20.25(15.00%)points
Competent22.95(17.00%)points
Exemplary27(20.00%)points
Based on the issues the organization is currently facing, identify the new system needs. Identify change team members who will help identify system needs and specify their role and responsibilities.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement20.25(15.00%)points
Competent22.95(17.00%)points
Exemplary27(20.00%)points
Determine how additional data will be collected regarding system needs. Determine how the change management team will collect data during the exploration phase. Specify whether team members will use interviews, questionnaires, observations, and/or focus groups to collect data from end users. Provide at least five essential questions that will be asked of end users via interview, questionnaire, observation, or focus group.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement25.3125(18.75%)points
Competent28.6875(21.25%)points
Exemplary33.75(25.00%)points
Explain two to three reasons why the company would benefit from adopting an HRIS. Focus on how the HRIS would address the current HR needs of the organization.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement20.25(15.00%)points
Competent22.95(17.00%)points
Exemplary27(20.00%)points
Three references.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement5.0625(3.75%)points
Competent5.7375(4.25%)points
Exemplary6.75(5.00%)points
Clarity, writing mechanics, and formatting requirements.–
Levels of Achievement:
Unacceptable0(0.00%)points
Needs Improvement10.125(7.50%)points
Competent11.475(8.50%)points
Exemplary13.5(10.00%)points
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Assessment 3: Annotated Outline (NEED ASSESSMENT 1 & 2)
Create a 2-5 page annotated outline that includes the sections to be analyzed, ethical decision making aspects of the topic, main points of the recommendation, and credible evidence you plan to use for supporting the analysis and recommendations.
Introduction
While everyone has their own process for writing, creating an outline is often an important early step in the process in all types of writing, even for the most seasoned writers. By creating an outline, you draft a plan that organizes your thoughts, helps you see gaps in your thought process, and enables you to decide where in your paper you will address particular issues.
An annotated outline is a document that organizes the main sections to be included in your paper. The annotations are based on thinking through your approach to the paper and developing enough detail that anyone who reads the outline can follow your thought process.
The purpose of this assessment is as follows:
To build an annotated outline that shows the key sections of your analysis, the ethical considerations, and the leadership and collaboration aspects that you intend to include in your capstone project. With this outline, faculty can understand the organization and purpose of your paper; upon approval, you may move forward to writing the capstone project (Assessment 4).
To help you manage your work because you will need to start researching now (if you have not already) in order to create your annotated outline.
To demonstrate that you know how to cite in APA format by including some quotations or paraphrases from researched sources. The sources you include in the outline may or may not be used in your actual paper.
To demonstrate your ability to create a well-organized document, suitable for academic or business, that meets established criteria.
Assessment Description
For this assessment, create an annotated outline that provides a framework of your capstone project. Begin by reviewing the MBA Capstone Project Description [PDF]. Your annotated outline must state the name of your chosen organization and must include the following items:
Identify the main sections to be developed in the paper and tie them to the project objectives.
In your key sections, you should use at least four main headings; these sections make up the body of your outline.
Each heading must have at least two sub-points to develop the detail required.
Include a description of each major point.
Identify where each supporting reference will be integrated.
Include at least one reference to support each major point of the paper.
Incorporate relevant quotes or paraphrases from a source that you might use for support, with an APA in-text citation.
Identify main points that address ethical aspects associated with your chosen business.
Ethical considerations/aspects should also be one of the headings of your outline.
Use the program outcomes to help determine the areas of ethics that you might want to cover.
Include at least one reference to elaborate on how you intend to cover ethics in your project.
Identify main points that address leadership and collaboration aspects associated with your chosen business.
Leadership and collaboration considerations/aspects should also be one of the headings of your outline.
Review the program outcomes to determine the areas of leadership and collaboration that you should consider.
Include at least one reference to elaborate on how you intend to cover leadership and collaboration in your project.
Identify main points of your recommendations. Your recommendations should also be one of the headings of your outline.
Identify credible evidence to support an analysis.
For the evidence you provide, include key points to clarify why it matters and how it will inform the analysis.
Your annotated outline should have these sections:
An executive summary.
An introduction.
The body of your outline should be comprised of at least four main headings with additional subheadings and points. (Never use the word “Body” as a heading or subheading.)
A conclusion.
References. Use APA style and formatting for all the sources you use in the annotated outline.
Submission Requirements
Style: This outline should be written in academic format; refer to the corresponding MBA Academic and Professional Document Guidelines. It should be double spaced, use subheadings, and be well organized and well written.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your paper according to current APA style and formatting.
Resources: Use at least four resources from credible resources.
Length: Your outline should be 25 pages.
Font and font size: Use 12 point, Times New Roman.
ePortfolio
You should consider adding this to your personal ePortfolio. Being able to demonstrate the logic used to construct a proposal is a valuable skill set. Additionally, your finished capstone project should be added to your ePortfolio, and by having the annotated outline you can show how you arrived at the final deliverable.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Identify the main sections to be developed in the paper and tie them to the project objectives.
Competency 2: Integrate information across disciplines and from differing perspectives.
Identify where each supporting reference will be integrated.
Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
Identify main points of recommendations.
Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments.
Identify main points that address leadership and collaboration aspects associated with the chosen business.
Competency 6: Integrate principles of ethics and integrity into business decisions.
Identify main points that address ethical aspects associated with the chosen business.
Competency 7: Communicate clearly and effectively in a business environment.
Cite sources and references in proper APA format.
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
Planning and executing the strategic and tactical elements of a comprehensive project.
Integrating and demonstrating the business leadership skills and techniques you have
learned throughout the MBA program.
Communicating your analysis and recommendations for a real organization both in
written form and in a formal presentation.
Completing your MBA program with an experience that reinforces and integrates what
you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone
project for MBA-FPX5910.
Capstone Project Examples
You have a wide variety of choice when it comes to choosing a capstone project that is
personally interesting and rewarding to you. It is your responsibility to propose a capstone topic
and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are
not limited to:
A strategic plan developed for an organization to use that helps them solve a problem or
take advantage of an opportunity.
A strategic analysis conducted on a selected part or area of an organization.
A case study developed on a selected part of or situation within an organization.
An intervention developed to address an organizational issue; for example, a workshop
or training activity. The intervention should be broad-based enough to demonstrate the
program-level outcomes.
A consulting report developed to analyze a problematic issue within an organization; the
issue and analysis should be broad-based enough to demonstrate program-level
outcomes.
You may propose other project types for the capstone project so long as you are able to identify
how the proposed project satisfies the requirement of demonstrating the program-level
outcomes. When choosing your project type and/or topic, keep in mind that it must result in
recommendations, next steps, or some other type of actionable, evidence-based takeaways for
your intended audience, user, or subject of the project.
2
Capstone Project Selection and Proposal Guidelines
The organization must be real, not fictitious. This may be an organization to which you have
direct access for data gathering or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather the data needed to complete
the project. If need be, you may be allowed to use a disguised name for the organization in the
project report, but you must disclose to faculty what actual organization is being used as the
setting for the project.
There are certain organizations that we want you to avoid using for your capstone. These
organizations have been overly covered in the various business courses and might not be
fresh enough for you to showcase your MBA outcomes. For that reason, we encourage you to
select more low-profile organizations, or ones you can easily access for researching and
analyzing. Do not select these organizations for your capstone project:
Airlines: Southwest, American, Delta, United
Retailers: Amazon, Target, Walmart
Tech Companies: Apple, Google, Netflix
Auto Companies: Ford, Tesla, Toyota, Volkswagon
Beverage Companies: Pepsi, Coke, Starbucks
Burger King & McDonald’s
Harley-Davidson Motor Company.
Johnson & Johnson
Proctor & Gamble
Kellogg’s
Uber
Any other company that your instructor posts in Announcements
When proposing a capstone project, you will be required to briefly identify how the proposed
project ensures the demonstration of all seven program outcomes.
The scope of effort required should be such that it is doable in a 1520 page paper, which is to
be submitted in Assessment 4.
3
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program
outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient
level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For
the best grade possible, strive to meet the grading criteria at the Distinguished level.)
MBA Program Outcome Grading Criteria (at the Proficient Level)
1. Apply foundational knowledge
and an understanding of
business systems, processes,
and technology within and
across core disciplines.
Applies foundational knowledge (theories, models,
practices) and an understanding of business systems,
processes, and technology within and across core
disciplines.
2. Integrate information across
disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting
information (data, insights, best practices) across
disciplines from differing primary functional
perspectives individually and holistically.
3. Think critically and analytically
to provide evidence-based
solutions to business
challenges and opportunities.
Develops logical, well-supported, solutions based on
relevant, sound, logical, and credible evidence (data,
insights, analyses, best practices) to solve business
challenges and opportunities.
4. Apply innovative, strategic, and
sustainable approaches to
business practice and planning.
Applies innovative, strategic, and sustainable (long-
term) approaches to business practice and planning.
5. Lead and collaborate in virtual,
global, and culturally diverse
environments.
Applies leadership and collaboration principles and
strategies for virtual, global, and culturally diverse
environments.
6. Integrate principles of ethics
and integrity into business
decisions.
Integrates principles of ethics and integrity into
business decisions by assessing ethical implications
and resolving ethical conflicts and dilemmas.
Capstone Deliverables
You will plan, execute, and deliver your capstone project; it should include the components and
requirements listed in this table.
Assessment Brief Assessment Description Submission Requirements
Assessment 1:
Capstone
Project
Summary
You will develop a brief summary of
your capstone project so that faculty can
approve your organization choice and
scope and provide appropriate
guidance. The project summary will also
list out each program outcome and how
the topic allows you to demonstrate
mastery of each.
Double spaced, academic
style.
Use at least one resource
from the Capella library
and one from the Wall
Street Journal.
Length is 23 pages.
4
Assessment 2:
Capstone
Proposal
Once your topic and scope are
approved, you will submit a formal
proposal that includes a concise
analysis of your business topic. You will
also explain how you will leverage your
leadership strengths assessment results
and coaching experience (provided by
BetterUp), as well as your knowledge
and experience as a leader, to support
your capstone work.
Single spaced,
professional style.
Use at least two resources
from the Capella library.
Reference your BetterUp
leadership strengths
assessment results and
coaching experience.
Length is 23 pages.
Assessment 3:
Annotated
Outline
To help you stay on track and receive
faculty feedback, you will create an
annotated outline of your paper. This
document will list all of the major
sections and sub-sections of your paper
and include some resources.
Double spaced, academic
style.
Use at least four resources
from the Capella library, in
addition to Internet
resources.
Length is 25 pages.
Assessment 4:
Capstone
Project
The final written project report will be a
formal document prepared for the key
stakeholders of your project. The
structure and length of the document will
vary according to the type of project
being undertaken, but the report is
expected to be substantial.
In Appendix A, you can view the
Capstone Project Scoring Guide. Be
sure to review these criteria often
throughout your project to ensure you
are fulfilling the expectations of the MBA
program outcomes.
Single spaced,
professional style.
Use at least six resources
from the Capella library, in
addition to Internet
resources.
Length is 1520 pages.
Assessment 5:
Reflection and
Goal Setting
(Note: this
assessment is
not part of the
Capstone
paper)
This paper will summarize how your
strengthsas identified in the BetterUp
leadership assessment and improved
through your coachinghelped you to
create an effective capstone project.
Your paper will include a reflection of
your growth, how you have applied your
strengths, & how you would apply those
strengths further to enact the
recommendations you made in your
Capstone paper.
Single spaced,
professional style.
Reference your
BetterUp strength
assessment
results and
coaching
Length is 2-4
pages
5
Assessment 6:
Capstone
Presentation
This formal oral presentation will be
supported by a PowerPoint presentation
including slides with notes. You will
record the oral presentation and upload
it to the courseroom for formal review by
faculty. Your presentation should
present all facets of the capstone
project.
Presentation slides with
audio recording of you
presenting to your
audience.
Length is 1020 slides.
Not to exceed 8 minutes of
run time.
Credible Resources
The majority of your resources should be from credible sources such as peer-reviewed,
scholarly journals and articles found in the Capella library. Other resources/databases, also
available from the Capella library, are the Wall Street Journal, Harvard Business Review, Lexis
Nexis, IBIS, et cetera. By now you should have solid skills in navigating the Capella library, but
just in case you need a refresher, remember that we have a custom library guide, Research
Guide MBA, which is an excellent place to start your research.
6
You may also use additional Internet resources (such as blogs, websites, white papers, et
cetera), but evaluate and vet these sites/resources diligently to ensure you are using information
that is credible and evidence based. Use this information to determine whether or not the
resource is credible: Sources: What Can You Use for Your Research?; make sure you explore
the source types listed on the left.
7
Appendix A Capstone Project Scoring Guide
Criteria Non-performance Basic Proficient Distinguished
Apply foundational
knowledge and an
understanding of
business systems,
processes, and
technology within and
across core disciplines.
References but does not
apply fundamental,
practical foundational
knowledge (theories,
models, practices) and a
functional understanding
of business systems,
processes, and
technology.
Applies fundamental,
practical foundational
knowledge (theories,
models, practices) and a
functional understanding
of a limited set of
business systems,
processes, and
technology within but not
across core disciplines.
Applies foundational
knowledge (theories,
models, practices) and
an understanding of
business systems,
processes, and
technology within and
across core disciplines.
Applies a balance of
theoretical and practical
foundational knowledge
(theories, models,
practices) and an in-
depth understanding of a
full range of business
systems, processes, and
technology within and
across core disciplines.
Justifies approach to
integrating foundational
knowledge, business
systems, processes, and
technology within and
across core disciplines.
Integrate most relevant
supportive and
conflicting information
(data, insights, best
practices) across
disciplines from differing
primary functional
perspectives individually
and holistically.
Analyzes information
from a singular discipline
or perspective or poorly
analyzes information
across disciplines from
few differing primary
functional perspectives.
Analyzes but does not
integrate limited
information (data,
insights, best practices)
across disciplines from
few differing primary
functional perspectives
individually but not
holistically.
Integrates most relevant
supportive and
conflicting information
(data, insights, best
practices) across
disciplines from differing
primary functional
perspectives individually
and holistically.
Evaluates supportive
and conflicting
information (data,
insights, best practices),
integrating insights
across disciplines from
multiple diverse
functional and strategic
perspectives individually
and holistically.
Develop logical, well-
supported solutions
based on relevant,
sound, logical, and
credible evidence (data,
insights, analyses, best
practices) to solve
business challenges and
opportunities.
Develops unsupported
(that is, emotional
testimonials, anecdotes,
or lack of evidence)
solutions and solutions
that are not logically
connected to business
challenges and
opportunities.
Develops unsupported
(that is, emotional
testimonials, anecdotes,
or lack of evidence)
solutions or solutions
that are not logically
connected to business
challenges and
opportunities.
Develops logical, well-
supported solutions
based on relevant,
sound, logical, and
credible evidence (that
is, data, insights,
analyses, or best
practices) to solve
business challenges and
opportunities.
Develops logical, well-
supported solutions
based on relevant,
sound, logical, and
credible evidence (that
is, data, insights,
analyses, or best
practices) to
systematically solve
business challenges and
opportunities relevant to
all applicable
stakeholders and cross-
functional departments.
Apply innovative,
strategic, and
sustainable (long-term)
approaches to business
practice and planning.
Does not apply or poorly
applies elements of
innovative, strategic, and
sustainable approaches
to business practice and
planning.
Applies some elements
of innovative, strategic,
and sustainable
approaches to business
practice and planning.
Applies innovative,
strategic, and
sustainable approaches
to business practice and
planning.
Integrates and justifies
innovative, strategic, and
sustainable approaches
to business practice and
planning that
appropriately challenge
the status quo while
recognizing change
management
implications.
Apply leadership and
collaboration principles
and strategies for virtual,
global, and culturally
diverse environments.
Does not describe or
poorly describes
leadership or
collaboration strategies.
Describes leadership
and collaboration
principles and strategies
that may or may not be
appropriate to virtual,
Applies leadership and
collaboration principles
and strategies for virtual,
global, and culturally
diverse environments.
Assesses leadership and
collaboration principles,
strategies, and
opportunities in virtual,
global, and culturally
8
global, and culturally
diverse environments.
diverse environments
and integrates flexible
perspectives and
collaborative approaches
in business.
Integrate principles of
ethics and integrity into
business decisions by
assessing ethical
implications and
resolving ethical conflicts
and dilemmas.
Does not assess or
poorly assesses
principles of ethics and
integrity.
Assesses principles of
ethics and integrity by
analyzing ethical
implications but may
overlook important
ethical considerations.
Integrates principles of
ethics and integrity into
business decisions by
assessing ethical
implications and
resolving ethical conflicts
and dilemmas.
Integrates principles of
ethics and integrity into
business decisions by
assessing ethical
implications, resolving
ethical conflicts and
dilemmas, and making
right and just decisions
for the organization and
the larger business
community.
Write coherently to
support a central idea
with correct grammar,
usage, and mechanics
as expected of a
business professional.
Does not write
coherently nor use
grammar and mechanics
as expected of a
business professional;
writing has major errors.
Writes somewhat
coherently to support
ideas, but writing has
some grammar,
mechanics, or other
errors that detract from
credibility as a business
professional.
Writes coherently with
minimal or minor errors
to support a central idea
with correct grammar,
usage, and mechanics
as expected of a
business professional.
Writes coherently to
support a central idea
with correct grammar,
usage, and mechanics
as expected of a
business professional;
writing is free from errors
and formatted
appropriately for the
purpose or audience. View the following video for a brief overview of how growth
mindset differs from a fixed mindset, considering how a
growth mindset can be valuable to you in your career and life:
Spencer, J. (2017). Mindsets: Fixed versus
growth [Video]. YouTube. https://www.youtube.com/
watch?v=M1CHPnZfFmU
From viewing this video, you may wish to consider these
questions:
How are you developing your growth mindset and
commitment to life-long learning?
What resources are you pursuing as you develop your
growth mindset?
How can coaching help nurture your growth mindset?
Review the Annotated Outline Example [PDF] for an idea of
what a Proficient or higher rating on the scoring guide would
look like.
Refer to Developing an Annotated Outline [PDF] from the
Capella Writing Center for more information on annotated
outlines.
This resource will help you to write and organize your
annotated outline effectively:
Hatalia, M. (n.d.). Headings and subheadings
[Tutorial]. https://www.sophia.org/tutorials/headings-
subheadings
For a refresher on peer-reviewed scholarly journals and
https://courserooma.capella.edu/bbcswebdav/institution/MBA-FPX/MBA-FPX5910/221001/Course_Files/cf_Exemplar_MBA5910_Annotated_Outline.pdf
https://lat.strategiced.com/redirect?linkid=1737
https://www.sophia.org/tutorials/headings-subheadings
https://www.sophia.org/tutorials/headings-subheadings
where to start on your research, review this resource:
Sources: What Can You Use for Your Research?
https://lat.strategiced.com/redirect?linkid=4192 Running head: ANNOTATED OUTLINE 1
Annotated Outline
MBA-FPX5910 MBA Capstone Experience
ANNOTATED OUTLINE 2
Annotated Outline
Executive Summary
In this day and age, the importance of the communications industry cannot be overstated as a
direct result of the widespread adoption and utilization of various forms of technology. As a
result, the industry has witnessed exponential expansion due to the introduction of new
companies and the implementation of innovative solutions to satisfy customers’ requirements.
Consequently, the industry is currently seeing intense competition, compelling businesses to
modify their approaches to marketing, ethics, and leadership to enhance the quality of their
offerings. Charter Communications is an excellent example of a typical technology company that
provides several customers with entertainment, information, and telecommunications solutions
and sells electronic products (Charter Communications, 2022). It has consistently updated its
procedures to maintain relevance in the ever-changing and cutthroat market.
Introduction
1. The communication business has expanded steadily, increasing competition among the
industry’s major players.
2. In the field of providing high-speed Internet access, Charter Communications, Inc. is
actively involved. It offers various services, including television, internet, and phone
solutions (Loutskina, 2018).
3. The company provides wireless backhaul, data networking, business telephones, and
Internet access.
4. The influence elements of the external business environment, such as competition in the
communications industry, significantly impact Charter Communications Company.
ANNOTATED OUTLINE 3
5. Thesis Statement: The effects of the firm’s operations on the market strategy, marketing
tactics, ethical dilemmas, and leadership, as well as how the firm overcame these
difficulties to improve its services.
Market Strategy
Charter Communications has demonstrated immense digital technology in its marketing and
intends to remain competitive in the communication industry.
1. The application of e-platforms in serving its customers in the global communication
market has showcased a significant reputation.
2. It is leveraging customer information through online platforms in various markets leading
to informing their decisions that result in customer satisfaction.
3. Charter Communications has the strategy of satisfying the needs of the home markets
before expanding its market (Loutskina, 2018).
Customer Services
1. My guiding plan in Charter Communication has contributed significantly to meeting
customer needs.
2. The effects of infrastructure development on network coverage in large cities and
international data services in different nations.
3. Using techniques like family plans, choice plans, and global data, consumers’ experiences
add value to the company’s success.
4. Charter Communications performs a SWOT analysis to pinpoint its strengths,
weaknesses, opportunities, and threats to improving service delivery in international
markets (Loutskina, 2018).
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5. Support services are offered to customers by the company. There is a constant effort to
enhance the quality of the company’s offerings. The company has a helpful and
responsive customer service crew that is always ready to help. Success’s internal strength
can be leveraged to improve the organization’s external elements. Thanks to the enhanced
data unit in Charter Communications, customers will find it much easier to select what
they need from the available products and services.
Ethical Issues in the Firms Management
Charter Communications’ management is conducted more effectively where the legislations are
adopted and include operating within ethical business requirements.
1. The business operates within the legal requirements, including handling labor matters,
though there are minimally reported cases of mistreatment and suppression by the
management.
2. There are cases of ethical dilemmas reported in the organization and are associated with
the business operations where the employees are trying to work to meet the set targets.
3. The impact of ethics on the global market is a significant issue that affects the company’s
reputation.
Leadership
1. The function of leadership is the management of the requirements imposed by both the
internal and the external environment (Kohut & Luchko, 2019).
2. The collaboration of the various leadership teams in meeting the requirements of the
different segments of the market.
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3. The degree to which departments adopt technology to improve the dissemination of
information via virtual platforms.
4. The style of leadership that Charter Communications has adopted in various countries
intends to achieve uniformity for all its customers.
Recommendations
1. Online marketing tactics that aim to increase online reachability should be encouraged to
capture the younger generation of customers. The young generations currently are into
social media, and this is the target of Charter communication to reach out to them and
market its services to expand the customer base.
2. Capabilities in labor and employee interaction where the customer’s interests and
requirements are addressed significantly. The approach includes involving the employees
in decision-making where their suggestions and views towards change offered to the
organization are conducted.
3. SWOT analysis should be employed in the market evaluation and internal operations to
provide a work environment conducive to productivity.
4. The implementation of applicable technologies to improve the overall experience of the
customer.
Conclusion
Charter Communication is a firm dedicated to expanding its customer market base by improving
its employee’s relationship with the management and interacting with the customers for
successful sales. Using SWOT to build a solid customer base by looking into the strengths and
weaknesses makes it possible to make necessary changes.
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References
Charter Communications. (2022). About Charter | Charter. Corporate.charter.com. Retrieved 18
October 2022, from https://corporate.charter.com/about-
charter#:~:text=Charter%20Communications%2C%20Inc.
Kohut, I., & Luchko, H. (2019). Project Manager Leadership Styles In Project Team
Management. Efektyvna Ekonomika, (10). https://doi.org/10.32702/2307-2105-2019.10.77
Loutskina, E. (2018). Charter Communications: Ensuring the Right Path Forward. CER