Lesson 9 Peer Response


Peer 1
A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction. How might this organization implement: (a) a prestige pricing strategy? (b) a bundled price strategy? (c) price lines?
A) A prestige pricing strategy is a pricing strategy in which prices are set at a high level, recognizing that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; also called Image Pricing. This health club may use nutrition counseling and aerobic instruction to implement the prestige pricing strategy. Why? because in this instance it will help the help club make more profit to actually pay for a nutritionist and an aerobic instructor all while putting money back into their pockets as well for an actual profit.
B) “Price bundling strategy is a marketing strategy in which two or more products are combined to be offered at a lower price than if the same products were sold separately. The bundle pricing technique is popular in retail and ecommerce as it offers more value for the price.” (Flypage, 2022) Nutrition counseling and aerobic instruction will work well for price bundling as well along with tennis court usage. In this marketing strategy the health club can set the monthly membership at a base rate of $25.00 monthly and set the bundle for all three at an additional rate of $25.00 and a bundle of two at an additional rate of $15-$18 dollars which seems fair for everyone especially those staying within a budget.
C) “Price lining isa marketing strategy that categorizes products or services based on their features and their overall value to customers. The aim of this strategy is to produce higher sales for a company by offering multiple pricing options for similar products.” (Anderson, 2016) The health club could implement this strategy by categorizing the aerobic instruction to maybe take place on this tennis court. Those who are apart of the aerobic instruction could be offered a discounted rate for tennis usage given that they will be using the tennis court some days, not making it open for those who just want to play tennis.

Peer 2
Analysis of separate fees to be charged and implemented in a local health club that is offering the following services:
-Nutritional counseling
-Tennis Court Usage
-Aerobic Instruction
Prestige or image pricing is a marketing strategy and/or form of branding that utilizes a premium pricing to suggest superior quality (Master Class, 2022). The company sets an intentionally high price level in order to attract potential customers that are interested in affiliating themselves with some for of luxurious brand (Berkowitz, 2016). This is important, as it provides analysis of competitors and results in establishing a type of loyalty idea to obtain more customers (Master Class, 2022). An example of this pricing strategy for the local gym would be to offer add-ons to a membership plan that would appeal to the customer such as free nutritional meal prepping supplies.
Price bundling is a combination of two or more products and/or services being sold at a lower price than if they were sold individually (Berkowitz, 2016). This marketing strategy is essentially to utilize within an organization, as it results in the customer feeling as they are acquiring a deal and paying less than what is offered through individual purchases (Price Bundling: Definition, Strategy & Examples | ProfitWell, n.d.). An example of this pricing strategy is offering multiple services at no additional cost to the customer when registering for an annual membership.
Product line pricing in the separation of services and goods within a specific set of priced categories (Berkowitz, 2016). This is important for creating a variety of quality levels for consumers, in order to maximize profits (What Is Product Line Pricing: Definition, Examples, and 4 Strategies, n.d.). To implement this type of pricing strategy is establishing different prices for multiple different services, resulting in the perception that customers would be receiving better services at the same cost as everyone else (Berkowitz, 2016).

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The review of sources and literature is an examination of the state of the field of the Final Project. As the UCF Writing Labs definition indicates, a literature review surveys scholarly articles, books and other sources relevant to a particular issue, area of research, or theory, providing a description, summary, and critical evaluation of each work. 1
If you are opting for a research papr, for this module’s assignment, you need a minimum of 10 sources, including at least two primary (first-person accounts like interviews) sources and six that are peer-reviewed. Ensure that a significant number of your research sources are published within the last 10 years. In your final submission, you must demonstrate skillful use of high quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of the writing.
Use your sources or literature to outline significant discoveries, findings, key concepts and/or theories about your topic or research questions, identify gaps or inconsistencies in research, and future directions. In brief, use the literature to describe the landscape of whats has been done/researched around your topic.
For this assignment, this does not have to be your complete final draft for your literature review, but should be at least 60-75% of your final literature review and include at least 10 sources as outlined above. Please plan ahead to allow yourself time to meet with the writing center (https://www.ucf.edu/online/student-resources/writing-center/Links to an external site.) or the UCF library for assistance. Students who show evidence of working with a librarian from UCF for this project can earn up to 5 points of extra credit on this assignment [note this with capitalized UCF LIBRARIAN EXTRA CREDIT: (screenshot or other evidence) within your document].
If you are not at a point where you feel you are ready to submit in your final version format, you may submit an annotated bibliography for this assignment. Link to learn more about annotated bibliography format, keeping in mind that summaries of each resource should be in your own words: https://guides.ucf.edu/c.php?g=78419&p=508951Links to an external site.
If you are doing an alternate project approach, you need to ensure that your project is well-grounded in an integrative multi-disciplinary researched approach as appropriate for your project. You are expected to submit a literature review or annotated bibliography as a foundational document for your project. Depending on the project, your number of sources may vary, but there is an expectation that it is well-grounded in quality scholarly resources from multiple disciplines and includes primary (first-person) sources such as interviews, autobiographical accounts, or TED talks where the speaker shares their own story. If you need guidance on the expectations as it relates to your particular assignment, please reach out to your instructor via email.
Students are encouraged to submit their literature review in the format of their final project (use the templateDownload template & submit “Sources & Evidence” & “Work Cited” sections). Be sure to identify which are your primary (first-person) sources & which are your peer-reviewed sources. So, if you are submitting a research papr, you’ll submit a word document here. If you are creating a video presentation, you’ll submit the first few sections of that video (the ones that cover your research) and the accompanying script or annotated bibliography for that section. If you are submitting in another form, you are encouraged to start your project and submit your literature review section of that assignment.
In summary, for this Review of Sources & Literature assignment, you can submit either an annotated bibliography or the “Sources & Evidence” and “Work Cited” section drafts (sections from the final papr template). It does not have to be your final version of the Sources and Evidence section, more like a first draft to which you will add in the coming weeks. Primary sources should be listed in your work cited, but it is perfectly plausible that you have not yet completed all of your interviews or reviewed those resources for inclusion in the “Sources & Evidence” section at this time. Who you plan to interview or the primary sources you plan to use should be included in the work cited section.
1 Literature Review http://uwc.cah.ucf.edu/wp-content/uploads/sites/9/2015/04/writing_literature_review.pdf


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IDS 4939


Project Design Action Plan: How Vermicompost can help our planet

Project Overview

The project aims to establish how Vermicompost can help our planet. Vermicomposting refers to the use of different species of worms such as red wrigglers, white worms, or earthworms to convert biodegradable waste into organic manure. The organic manure created from vermicomposting is Vermicompost.
I am interested in the topic because there is concern about the increase of genetically modified organisms. Most of the food consumed by people is genetically modified, and they affect the growth of people. Children grow so fast and have huge bodies hence looking older, whereas people age sooner and are vulnerable to diseases. The consumption of genetically modified food products was invented to curb hunger, but they are doing more harm than good to the health of the people, thus the need to seek alternative means of food production that will produce healthy crops. Additionally, the use of fertilizers and chemicals on plants and the soil has damaged the soil and the crops produced have chemical traces in them. Vermicompost is a possible solution to produce healthier foods and protect the soil. The end goal is to safeguard the health of people.
Through the research, I hope to learn the process of creating Vermicompost. Further, the benefits of using Vermicompost, the challenges of using Vermicompost and how to overcome them, the mechanisms of maximizing the use of Vermicompost and increasing food production, and the variety of crops that can thrive by the use of Vermicompost.

Research Questions

What is Vermicompost?
How to make Vermicompost.
What are the benefits of using Vermicompost?
What are the shortcomings of Vermicompost?
Which crop variety will do well in soils of Vermicompost?
Who will be responsible for the production of Vermicompost?

Past General Education Program Connection

The studies in class on the human population and basic needs such as food and shelter piqued my interest in this topic. Mostly, the challenge that people face is to afford to put a meal on the table. Some people do not manage to plant crops because fertilizer is expensive, yet if given an opportunity with vermicomposting, they can increase food production. For example, vegetables should not be so expensive to buy because with the use of vermicomposting, vegetables can be planted in home gardens and be enough for the family. In class, we learned about agriculture, and I resonated with it.
Agriculture is so diverse and resourceful for the community. Growing up, we had a kitchen garden where our mother planted vegetables and other small plants for different recipes, but the challenge was the stench of using organic manure. After learning about vermicomposting and knowing that Vermicompost does not smell, it became an area of interest.

Short and Long-term Goals

The short-term goals include eliminating the bad smell in compounds that have small gardens and, ensuring biodegradable waste is useful, reducing waste dumping costs. Additionally, Vermicompost will help in the production of vegetables for families cutting the costs of buying vegetables.
The long-term goal is to restore organic fertility in soils and reduce on use of chemicals. The other long-term goal is to safeguard the health of people from lifestyle diseases because of eating foods contaminated by chemicals.

Integrative Learning Plan

I will research this topic from a multi-disciplinary perspective, looking at scholarly resources such as journals, articles, books, and online resources that have documented information on vermicomposting. I will also interview people who use vermicomposting to acquire information about their experiences. I will also watch documentaries on YouTube to discover how often farmers use vermicomposting. The estimated length of the written research work is twenty pages.

Social Change Connection Plan

The experiences inform this topic and present challenges humanity faces in producing fresh crops and the deterioration of soils. The use of chemicals harms both humanity and the soils; thus, in the future, this project should be transformative to offset the problems humanity faces. The change most likely will be progressive. To reach out to many people, I will use social media hashtags, especially on Facebook and YouTube, because many people around the globe are familiar with the two applications.

Project Management Plan

The plan is on the worksheet.


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