MKT writing 4


Conduct some additional online research to find other examples besides those in the textbook or the article of Gilmore and Pine (, provide an example of a company with which you are familiar with brief explanations that demonstrate your understanding of each customizing type. (Please define each customizer type clearly and identify a company that fits for EACH category.)

An adaptive customizer (15 points)
A cosmetic customizer (15 points)
A collaborative customizer (15 points)
A transparent customizer (15 points)

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Chapter 10 Preview
Review IDIC Framework: Customize
How Can Customization Be Profitable?
Demand Chain and Supply Chain
Some Examples of Mass Customization
Technology Accelerates Mass Customization
Customizing Standardized Products and Services
Value Streams
Business Rules for Personalization
Culture Rules

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers



customers as unique addressable individuals
by value, behavior and needs
more cost -efficiently and effectively
some aspect of the companys behavior, offerings, or communications


Review: IDIC Framework



The Profitability of Customization

Mass customization is really mass configuration
Create and preproduce product and service modules
Configure modules to meet individual customer needs producing thousands of possible configurations
For manufactured goods, if products are modularized, make to order can be more cost effective than make to forecast no large inventory
Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Mass Production vs. Mass Customization

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Four Types of Mass Customization
Adaptive customization
Standard but customizable product customers alter themselves
Cosmetic customization
Standard product presented differently to different customers (personalizing backpack with name)
Collaborative customization
Customized product that results from individual customer dialogues, identifying which product offering best meets their needs
Transparent customization
Customized product or service offered without the customer necessarily knowing about it (personalized treatment at a hotel based on observing and remembering preferences)

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Competitive Advantage in Mass Customization
Adaptive and cosmetic customization
Easier for customers to get exactly what they want
Company does not remember preferences, so must start over every time
Less competitive advantage

Collaborative and transparent customization
Customers have less control over receiving exactly what they want
Company develops relationship with customer and remembers preferences, so interaction always begins where it left off
Greater competitive advantage
Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Technology Accelerates Mass Customization
Anything that can be digitized can be customized
Web technology allows customers to personalize products and services themselves, adding individualized value to the product offering
For competitive advantage:
Remember each customers unique specifications
Link all customer interactions with previous knowledge of that customer
Use this knowledge to drive production process

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Customizing Standardized Products
and Services
Configuring product or services around it
Bundling of multiple products and services
Delivery and logistics
Ancillary services
Service enhancements
Payment terms

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Enhanced Need Set

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers

Enhanced needs set
Related products and services
Strategic alliances
Collaborative opportunities
Value streams

Billing, invoicing, cost control
Packaging, palletization
Logistics, delivery
Promotion, communication
Service operations

Size, fit, style
Timing, frequency


Value Streams
Single-product companies (purchased infrequently) can create a value stream of related products and services
Increases revenue by expanding needs set
Builds interactive Learning Relationship
Furniture company offering furniture cleaning subscriptions
Clothing store offering tailoring or dry cleaning services
Software systems company offering technical support, training, and upgrades

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Using Business Rules for Personalization
Business rules: a reusable set of instructions that enable an organization to operate in a consistent yet flexible way
Can be frustrating when front-line employees cannot change them to benefit customer relationship

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers


Best Practices for Personalization through Business Rules
Best practices:
Appoint one person or business unit to be responsible for individual customer relationships
Minimize the number of enterprise-wide rules
Use the simplest approach possible
Combine business rules with other approaches
Maintain a separate rule base
When no applicable business rules exist, an enterprises culture fills in the gap, for better or worse

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers










Mass Production
Mass Customization

Supply chain management
Demand chain management

Economies of scale
Economies of scope

Make to forecast
Make to order

Speculative shipping costs
Goods presold before shipping

Inventory carrying costs
Just-in-time inventory






Choose one of the selected doctrines from the

28 Fundamental Beliefs of Seventh-day Adventist

Inform the professor which doctrine you have selected.
Note, you cannot choose any belief. You can only select one from the below list. You need to read the content description of the doctrine, do your own research using Bible passages, and write a comprehensive 8 pages essay about the doctrine. (This does not include the title and reference pages).This paper must be written according to the 6th edition of the APA writing style rules and comply with its formatting and referencing guidelines.For information on the 6th edition of the APA rules, students may find the following website helpful:

Here are the doctrines you can choose from:
The Trinity
The Great Controversy
The Remnant and Its Mission
The Sabbath
Christs Ministry in the Heavenly Sanctuary
The Millennium and the End of Sin

In the essay, you should answer the following question and/or issues.

-What are the basic elements of this doctrine?
-Through your study of scripture, do you feel the proof texts support the doctrine?
-How is this doctrine to the Seventh-day Adventist Church, as compared to other denominations, or your own?
-Do you agree or disagree with the doctrine as it is outlined? Fundamental


Seventh-day Adventists accept

the Bible as their only creed

and hold certain fundamental

beliefs to be the teaching of the

Holy Scriptures.


Seventh-day Adventists accept the Bible as their only creed and hold certain fundamental

beliefs to be the teaching of the Holy Scriptures. These beliefs, as set forth here, constitute

the churchs understanding and expression of the teaching of Scripture. Revision of these

statements may be expected at a General Conference Session when the church is led by

the Holy Spirit to a fuller understanding of Bible truth or finds better language in which to

express the teachings of Gods Holy Word.


28 Fundamental Beliefs

The Holy Scriptures Z1
The Holy Scriptures, Old and New Testaments, are the written Word of God, given by divine inspiration. The inspired authors

spoke and wrote as they were moved by the Holy Spirit. In this Word, God has committed to humanity the knowledge nec-

essary for salvation. The Holy Scriptures are the supreme, authoritative, and the infallible revelation of His will. They are the

standard of character, the test of experience, the definitive revealer of doctrines, and the trustworthy record of Gods acts in

history. (Ps. 119:105; Prov. 30:5, 6; Isa. 8:20; John 17:17; 1 Thess. 2:13; 2 Tim. 3:16, 17; Heb. 4:12; 2 Peter 1:20, 21.)

The Trinity Z2
There is one God: Father, Son, and Holy Spirit, a unity of three coeternal Persons. God is immortal, all-powerful, all-know-

ing, above all, and ever present. He is infinite and beyond human comprehension, yet known through His self-revelation.

God, who is love, is forever worthy of worship, adoration, and service by the whole creation. (Gen. 1:26; Deut. 6:4; Isa. 6:8;

Matt. 28:19; John 3:16 2 Cor. 1:21, 22; 13:14; Eph. 4:4-6; 1 Peter 1:2.)

The Father Z3
God the eternal Father is the Creator, Source, Sustainer, and Sovereign of all creation. He is just and holy, merciful and

gracious, slow to anger, and abounding in steadfast love and faithfulness. The qualities and powers exhibited in the Son and

the Holy Spirit are also those of the Father. (Gen. 1:1; Deut. 4:35; Ps. 110:1, 4; John 3:16; 14:9; 1 Cor. 15:28; 1 Tim. 1:17; 1

John 4:8; Rev. 4:11.)

The Son Z4
God the eternal Son became incarnate in Jesus Christ. Through Him all things were created, the character of God is

revealed, the salvation of humanity is accomplished, and the world is judged. Forever truly God, He became also truly hu-

man, Jesus the Christ. He was conceived of the Holy Spirit and born of the virgin Mary. He lived and experienced tempta-

tion as a human being, but perfectly exemplified the righteousness and love of God. By His miracles He manifested Gods

power and was attested as Gods promised Messiah. He suffered and died voluntarily on the cross for our sins and in our

place, was raised from the dead, and ascended to heaven to minister in the heavenly sanctuary in our behalf. He will come

again in glory for the final deliverance of His people and the restoration of all things. (Isa. 53:4-6; Dan. 9:25-27; Luke 1:35;

John 1:1-3, 14; 5:22; 10:30; 14:1-3, 9, 13; Rom. 6:23; 1 Cor. 15:3, 4; 2 Cor. 3:18; 5:17-19; Phil. 2:5-11; Col. 1:15-19; Heb. 2:9-

18; 8:1, 2.)


The Holy Spirit Z5
God the eternal Spirit was active with the Father and the Son in Creation, incarnation, and redemption. He is as much a

person as are the Father and the Son. He inspired the writers of Scripture. He filled Christs life with power. He draws and

convicts human beings; and those who respond He renews and transforms into the image of God. Sent by the Father and

the Son to be always with His children, He extends spiritual gifts to the church, empowers it to bear witness to Christ, and in

harmony with the Scriptures leads it into all truth. (Gen. 1:1, 2; 2 Sam. 23:2; Ps. 51:11; Isa. 61:1; Luke 1:35; 4:18; John 14:16-18,

26; 15:26; 16:7-13; Acts 1:8; 5:3; 10:38; Rom. 5:5; 1 Cor. 12:7-11; 2 Cor. 3:18; 2 Peter 1:21.)

Creation Z6
God has revealed in Scripture the authentic and historical account of His creative activity. He created the universe, and in a

recent six-day creation the Lord made the heavens and the earth, the sea, and all that is in them and rested on the seventh

day. Thus He established the Sabbath as a perpetual memorial of the work He performed and completed during six literal

days that together with the Sabbath constituted the same unit of time that we call a week today. The first man and wom-

an were made in the image of God as the crowning work of Creation, given dominion over the world, and charged with

responsibility to care for it. When the world was finished it was very good, declaring the glory of God. (Gen. 1-2; 5; 11;

Exod. 20:8-11; Ps. 19:1-6; 33:6, 9; 104; Isa. 45:12, 18; Acts 17:24; Col. 1:16; Heb. 1:2; 11:3; Rev. 10:6; 14:7.)

The Nature of Humanity Z7
Man and woman were made in the image of God with individuality, the power and freedom to think and to do. Though

created free beings, each is an indivisible unity of body, mind, and spirit, dependent upon God for life and breath and all

else. When our first parents disobeyed God, they denied their dependence upon Him and fell from their high position. The

image of God in them was marred and they became subject to death. Their descendants share this fallen nature and its con-

sequences. They are born with weaknesses and tendencies to evil. But God in Christ reconciled the world to Himself and

by His Spirit restores in penitent mortals the image of their Maker. Created for the glory of God, they are called to love Him

and one another, and to care for their environment. (Gen. 1:26-28; 2:7, 15; 3; Ps. 8:4-8; 51:5, 10; 58:3; Jer. 17:9; Acts 17:24-28;

Rom. 5:12-17; 2 Cor. 5:19, 20; Eph. 2:3; 1 Thess. 5:23; 1 John 3:4; 4:7, 8, 11, 20.)


The Great Controversy Z8
All humanity is now involved in a great controversy between Christ and Satan regarding the character of God, His law,

and His sovereignty over the universe. This conflict originated in heaven when a created being, endowed with freedom of

choice, in self-exaltation became Satan, Gods adversary, and led into rebellion a portion of the angels. He introduced the

spirit of rebellion into this world when he led Adam and Eve into sin. This human sin resulted in the distortion of the image

of God in humanity, the disordering of the created world, and its eventual devastation at the time of the global flood, as pre-

sented in the historical account of Genesis 1-11. Observed by the whole creation, this world became the arena of the univer-

sal conflict, out of which the God of love will ultimately be vindicated. To assist His people in this controversy, Christ sends

the Holy Spirit and the loyal angels to guide, protect, and sustain them in the way of salvation. (Gen. 3; 6-8; Job 1:6-12; Isa.

14:12-14; Ezek. 28:12-18; Rom. 1:19-32; 3:4; 5:12-21; 8:19-22; 1 Cor. 4:9; Heb. 1:14; 1 Peter 5:8; 2 Peter 3:6; Rev. 12:4-9.)

The Life, Death, and Resurrection of Christ Z9
In Christs life of perfect obedience to Gods will, His suffering, death, and resurrection, God provided the only means of

atonement for human sin, so that those who by faith accept this atonement may have eternal life, and the whole creation

may better understand the infinite and holy love of the Creator. This perfect atonement vindicates the righteousness of

Gods law and the graciousness of His character; for it both condemns our sin and provides for our forgiveness. The death

of Christ is substitutionary and expiatory, reconciling and transforming. The bodily resurrection of Christ proclaims Gods

triumph over the forces of evil, and for those who accept the atonement assures their final victory over sin and death. It

declares the Lordship of Jesus Christ, before whom every knee in heaven and on earth will bow. (Gen. 3:15; Ps. 22:1; Isa. 53;

John 3:16; 14:30; Rom. 1:4; 3:25; 4:25; 8:3, 4; 1 Cor. 15:3, 4, 20-22; 2 Cor. 5:14, 15, 19-21; Phil. 2:6-11; Col. 2:15; 1 Peter 2:21,

22; 1 John 2:2; 4:10.)

The Experience of Salvation Z10
In infinite love and mercy God made Christ, who knew no sin, to be sin for us, so that in Him we might be made the righ-

teousness of God. Led by the Holy Spirit we sense our need, acknowledge our sinfulness, repent of our transgressions, and

exercise faith in Jesus as Saviour and Lord, Substitute and Example. This saving faith comes through the divine power of the

Word and is the gift of Gods grace. Through Christ we are justified, adopted as Gods sons and daughters, and delivered

from the lordship of sin. Through the Spirit we are born again and sanctified; the Spirit renews our minds, writes Gods law

of love in our hearts, and we are given the power to live a holy life. Abiding in Him we become partakers of the divine

nature and have the assurance of salvation now and in the judgment. (Gen. 3:15; Isa. 45:22; 53; Jer. 31:31-34; Ezek. 33:11;

36:25-27; Hab. 2:4; Mark 9:23, 24; John 3:3-8, 16; 16:8; Rom. 3:21-26; 8:1-4, 14-17; 5:6-10; 10:17; 12:2; 2 Cor. 5:17-21; Gal. 1:4;

3:13, 14, 26; 4:4-7; Eph. 2:4-10; Col. 1:13, 14; Titus 3:3-7; Heb. 8:7-12; 1 Peter 1:23; 2:21, 22; 2 Peter 1:3, 4; Rev. 13:8.)


Growing in Christ Z11
By His death on the cross Jesus triumphed over the forces of evil. He who subjugated the demonic spirits during His earthly

ministry has broken their power and made certain their ultimate doom. Jesus victory gives us victory over the evil forces

that still seek to control us, as we walk with Him in peace, joy, and assurance of His love. Now the Holy Spirit dwells within

us and empowers us. Continually committed to Jesus as our Saviour and Lord, we are set free from the burden of our past

deeds. No longer do we live in the darkness, fear of evil powers, ignorance, and meaninglessness of our former way of

life. In this new freedom in Jesus, we are called to grow into the likeness of His character, communing with Him daily in

prayer, feeding on His Word, meditating on it and on His providence, singing His praises, gathering together for worship,

and participating in the mission of the Church. We are also called to follow Christs example by compassionately ministering

to the physical, mental, social, emotional, and spiritual needs of humanity. As we give ourselves in loving service to those

around us and in witnessing to His salvation, His constant presence with us through the Spirit transforms every moment

and every task into a spiritual experience. (1 Chron. 29:11; Ps. 1:1, 2; 23:4; 77:11, 12; Matt. 20:25-28; 25:31-46; Luke 10:17-20;

John 20:21; Rom. 8:38, 39; 2 Cor. 3:17, 18; Gal. 5:22-25; Eph. 5:19, 20; 6:12-18; Phil. 3:7-14; Col. 1:13, 14; 2:6, 14, 15; 1 Thess.

5:16-18, 23; Heb. 10:25; James 1:27; 2 Peter 2:9; 3:18; 1 John 4:4.)

The Church Z12
The church is the community of believers who confess Jesus Christ as Lord and Saviour. In continuity with the people

of God in Old Testament times, we are called out from the world; and we join together for worship, for fellowship, for

instruction in the Word, for the celebration of the Lords Supper, for service to humanity, and for the worldwide procla-

mation of the gospel. The church derives its authority from Christ, who is the incarnate Word revealed in the Scriptures.

The church is Gods family; adopted by Him as children, its members live on the basis of the new covenant. The church

is the body of Christ, a community of faith of which Christ Himself is the Head. The church is the bride for whom Christ

died that He might sanctify and cleanse her. At His return in triumph, He will present her to Himself a glorious church, the

faithful of all the ages, the purchase of His blood, not having spot or wrinkle, but holy and without blemish. (Gen. 12:1-3;

Exod. 19:3-7; Matt. 16:13-20; 18:18; 28:19, 20; Acts 2:38-42; 7:38; 1 Cor. 1:2; Eph. 1:22, 23; 2:19-22; 3:8-11; 5:23-27; Col. 1:17,

18; 1 Peter 2:9.)

The Remnant and Its Mission Z13
The universal church is composed of all who truly believe in Christ, but in the last days, a time of widespread apostasy, a

remnant has been called out to keep the commandments of God and the faith of Jesus. This remnant announces the arrival

of the judgment hour, proclaims salvation through Christ, and heralds the approach of His second advent. This proclamation

is symbolized by the three angels of Revelation 14; it coincides with the work of judgment in heaven and results in a work

of repentance and reform on earth. Every believer is called to have a personal part in this worldwide witness. (Dan. 7:9-14;

Isa. 1:9; 11:11; Jer. 23:3; Mic. 2:12; 2 Cor. 5:10; 1 Peter 1:16-19; 4:17; 2 Peter 3:10-14; Jude 3, 14; Rev. 12:17; 14:6-12; 18:1-4.)


Unity in the Body of Christ Z14
The church is one body with many members, called from every nation, kindred, tongue, and people. In Christ we are a new

creation; distinctions of race, culture, learning, and nationality, and differences between high and low, rich and poor, male

and female, must not be divisive among us. We are all equal in Christ, who by one Spirit has bonded us into one fellowship

with Him and with one another; we are to serve and be served without partiality or reservation. Through the revelation of

Jesus Christ in the Scriptures we share the same faith and hope, and reach out in one witness to all. This unity has its source

in the oneness of the triune God, who has adopted us as His children. (Ps. 133:1; Matt. 28:19, 20; John 17:20-23; Acts 17:26,

27; Rom. 12:4, 5; 1 Cor. 12:12-14; 2 Cor. 5:16, 17; Gal. 3:27-29; Eph. 2:13-16; 4:3-6, 11-16; Col. 3:10-15.)

Baptism Z15
By baptism we confess our faith in the death and resurrection of Jesus Christ, and testify of our death to sin and of our pur-

pose to walk in newness of life. Thus we acknowledge Christ as Lord and Saviour, become His people, and are received as

members by His church. Baptism is a symbol of our union with Christ, the forgiveness of our sins, and our reception of the

Holy Spirit. It is by immersion in water and is contingent on an affirmation of faith in Jesus and evidence of repentance of

sin. It follows instruction in the Holy Scriptures and acceptance of their teachings. (Matt. 28:19, 20; Acts 2:38; 16:30-33; 22:16;

Rom. 6:1-6; Gal. 3:27; Col. 2:12, 13.)

The Lords Supper Z16
The Lords Supper is a participation in the emblems of the body and blood of Jesus as an expression of faith in Him, our

Lord and Saviour. In this experience of communion Christ is present to meet and strengthen His people. As we partake, we

joyfully proclaim the Lords death until He comes again. Preparation for the Supper includes self-examination, repentance,

and confession. The Master ordained the service of foot-washing to signify renewed cleansing, to express a willingness to

serve one another in Christlike humility, and to unite our hearts in love. The communion service is open to all believing

Christians. (Matt. 26:17-30; John 6:48-63; 13:1-17; 1 Cor. 10:16, 17; 11:23-30; Rev. 3:20.)


Spiritual Gifts and Ministries Z17
God bestows upon all members of His church in every age spiritual gifts that each member is to employ in loving minis-

try for the common good of the church and of humanity. Given by the agency of the Holy Spirit, who apportions to each

member as He wills, the gifts provide all abilities and ministries needed by the church to fulfill its divinely ordained func-

tions. According to the Scriptures, these gifts include such ministries as faith, healing, prophecy, proclamation, teaching, ad-

ministration, reconciliation, compassion, and self-sacrificing service and charity for the help and encouragement of people.

Some members are called of God and endowed by the Spirit for functions recognized by the church in pastoral, evangelis-

tic, and teaching ministries particularly needed to equip the members for service, to build up the church to spiritual matu-

rity, and to foster unity of the faith and knowledge of God. When members employ these spiritual gifts as faithful stewards

of Gods varied grace, the church is protected from the destructive influence of false doctrine, grows with a growth that is

from God, and is built up in faith and love. (Acts 6:1-7; Rom. 12:4-8; 1 Cor. 12:7-11, 27, 28; Eph. 4:8, 11-16; 1 Tim. 3:1-13; 1

Peter 4:10, 11.)

The Gift of Prophecy Z18
The Scriptures testify that one of the gifts of the Holy Spirit is prophecy. This gift is an identifying mark of the remnant church

and we believe it was manifested in the ministry of Ellen G. White. Her writings speak with prophetic authority and provide

comfort, guidance, instruction, and correction to the church. They also make clear that the Bible is the standard by which all

teaching and experience must be tested. (Num. 12:6; 2 Chron. 20:20; Amos 3:7; Joel 2:28, 29; Acts 2:14-21; 2 Tim. 3:16, 17;

Heb. 1:1-3; Rev. 12:17; 19:10; 22:8, 9.)

The Law of God Z19
The great principles of Gods law are embodied in the Ten Commandments and exemplified in the life of Christ. They

express Gods love, will, and purposes concerning human conduct and relationships and are binding upon all people in

every age. These precepts are the basis of Gods covenant with His people and the standard in Gods judgment. Through the

agency of the Holy Spirit they point out sin and awaken a sense of need for a Saviour. Salvation is all of grace and not of

works, and its fruit is obedience to the Commandments. This obedience develops Christian character and results in a sense

of well-being. It is evidence of our love for the Lord and our concern for our fellow human beings. The obedience of faith

demonstrates the power of Christ to transform lives, and therefore strengthens Christian witness. (Exod. 20:1-17; Deut. 28:1-

14; Ps. 19:7-14; 40:7, 8; Matt. 5:17-20; 22:36-40; John 14:15; 15:7-10; Rom. 8:3, 4; Eph. 2:8-10; Heb. 8:8-10; 1 John 2:3; 5:3;

Rev. 12:17; 14:12.)


The Sabbath Z20
The gracious Creator, after the six days of Creation, rested on the seventh day and instituted the Sabbath for all people as

a memorial of Creation. The fourth commandment of Gods unchangeable law requires the observance of this seventh-day

Sabbath as the day of rest, worship, and ministry in harmony with the teaching and practice of Jesus, the Lord of the Sab-

bath. The Sabbath is a day of delightful communion with God and one another. It is a symbol of our redemption in Christ,

a sign of our sanctification, a token of our allegiance, and a foretaste of our eternal future in Gods kingdom. The Sabbath is

Gods perpetual sign of His eternal covenant between Him and His people. Joyful observance of this holy time from evening

to evening, sunset to sunset, is a celebration of Gods creative and redemptive acts. (Gen. 2:1-3; Exod. 20:8-11; 31:13-17; Lev.

23:32; Deut. 5:12-15; Isa. 56:5, 6; 58:13, 14; Ezek. 20:12, 20; Matt. 12:1-12; Mark 1:32; Luke 4:16; Heb. 4:1-11.)

Stewardship Z21
We are Gods stewards, entrusted by Him with time and opportunities, abilities and possessions, and the blessings of the

earth and its resources. We are responsible to Him for their proper use. We acknowledge Gods ownership by faithful ser-

vice to Him and our fellow human beings, and by returning tithe and giving offerings for the proclamation of His gospel

and the support and growth of His church. Stewardship is a privilege given to us by God for nurture in love and the victo-

ry over selfishness and covetousness. Stewards rejoice in the blessings that come to others as a result of their faithfulness.

(Gen. 1:26-28; 2:15; 1 Chron. 29:14; Haggai 1:3-11; Mal. 3:8-12; Matt. 23:23; Rom. 15:26, 27; 1 Cor. 9:9-14; 2 Cor. 8:1-15; 9:7.)

Christian Behavior Z22
We are called to be a godly people who think, feel, and act in harmony with biblical principles in all aspects of personal

and social life. For the Spirit to recreate in us the character of our Lord we involve ourselves only in those things that will

produce Christlike purity, health, and joy in our lives. This means that our amusement and entertainment should meet the

highest standards of Christian taste and beauty. While recognizing cultural differences, our dress is to be simple, modest, and

neat, befitting those whose true beauty does not consist of outward adornment but in the imperishable ornament of a gentle

and quiet spirit. It also means that because our bodies are the temples of the Holy Spirit, we are to care for them intelligent-

ly. Along with adequate exercise and rest, we are to adopt the most healthful diet possible and abstain from the unclean

foods identified in the Scriptures. Since alcoholic beverages, tobacco, and the irresponsible use of drugs and narcotics are

harmful to our bodies, we are to abstain from them as well. Instead, we are to engage in whatever brings our thoughts and

bodies into the discipline of Christ, who desires our wholesomeness, joy, and goodness. (Gen. 7:2; Exod. 20:15; Lev. 11:1-47;

Ps. 106:3; Rom. 12:1, 2; 1 Cor. 6:19, 20; 10:31; 2 Cor. 6:14-7:1; 10:5; Eph. 5:1-21; Phil. 2:4; 4:8; 1 Tim. 2:9, 10; Titus 2:11, 12; 1

Peter 3:1-4; 1 John 2:6; 3 John 2.)


Marriage and the Family Z23
Marriage was divinely established in Eden and affirmed by Jesus to be a lifelong union between a man and a woman in

loving companionship. For the Christian a marriage commitment is to God as well as to the spouse, and should be entered

into only between a man and a woman who share a common faith. Mutual love, honor, respect, and responsibility are the

fabric of this relationship, which is to reflect the love, sanctity, closeness, and permanence of the relationship between Christ

and His church. Regarding divorce, Jesus taught that the person who divorces a spouse, except for fornication, and marries

another, commits adultery. Although some family relationships may fall short of the ideal, a man and a woman who fully

commit themselves to each other in Christ through marriage may achieve loving unity through the guidance of the Spirit

and the nurture of the church. God blesses the family and intends that its members shall assist each other toward complete

maturity. Increasing family closeness is one of the earmarks of the final gospel message. Parents are to bring up their chil-

dren to love and obey the Lord. By their example and their words they are to teach them that Christ is a loving, tender, and

caring guide who wants them to become members of His body, the family of God which embraces both single and married

persons. (Gen. 2:18-25; Exod. 20:12; Deut. 6:5-9; Prov. 22:6; Mal. 4:5, 6; Matt. 5:31, 32; 19:3-9, 12; Mark 10:11, 12; John 2:1-11;

1 Cor. 7:7, 10, 11; 2 Cor. 6:14; Eph. 5:21-33; 6:1-4.)

Christs Ministry in the Heavenly Sanctuary Z24
There is a sanctuary in heaven, the true tabernacle that the Lord set up and not humans. In it Christ ministers on our behalf,

making available to believers the benefits of His atoning sacrifice offered once for all on the cross. At His ascension, He was

inaugurated as our great High Priest and, began His intercessory ministry, which was typified by the work of the high priest

in the holy place of the earthly sanctuary. In 1844, at the end of the prophetic period of 2300 days, He entered the second

and last phase of His atoning ministry, which was typified by the work of the high priest in the most holy place of the earthly

sanctuary. It is a work of investigative judgment which is part of the ultimate disposition of all sin, typified by the cleansing of

the ancient Hebrew sanctuary on the Day of Atonement. In that typical service the sanctuary was cleansed with the blood of

animal sacrifices, but the heavenly things are purified with the perfect sacrifice of the blood of Jesus. The investigative judg-

ment reveals to heavenly intelligences who among the dead are asleep in Christ and therefore, in Him, are deemed worthy

to have part in the first resurrection. It also makes manifest who among the living are abiding in Christ, keeping the com-

mandments of God and the faith of Jesus, and in Him, therefore, are ready for translation into His everlasting kingdom. This

judgment vindicates the justice of God in saving those who believe in Jesus. It declares that those who have remained loyal to

God shall receive the kingdom. The completion of this ministry of Christ will mark the close of human probation before the

Second Advent. (Lev. 16; Num. 14:34; Ezek. 4:6; Dan. 7:9-27; 8:13, 14; 9:24-27; Heb. 1:3; 2:16, 17; 4:14-16; 8:1-5; 9:11-28; 10:19-

22; Rev. 8:3-5; 11:19; 14:6, 7; 20:12; 14:12; 22:11, 12.)


The Second Coming of Christ Z25
The second coming of Christ is the blessed hope of the church, the grand climax of the gospel. The Saviours coming will

be literal, personal, visible, and worldwide. When He returns, the righteous dead will be resurrected, and together with

the righteous living will be glorified and taken to heaven, but the unrighteous will die. The almost complete fulfillment of

most lines of prophecy, together with the present condition of the world, indicates that Christs coming is near. The time of

that event has not been revealed, and we are therefore exhorted to be ready at all times. (Matt. 24; Mark 13; Luke 21; John

14:1-3; Acts 1:9-11; 1 Cor. 15:51-54; 1 Thess. 4:13-18; 5:1-6; 2 Thess. 1:7-10; 2:8; 2 Tim. 3:1-5; Titus 2:13; Heb. 9:28; Rev. 1:7;

14:14-20; 19:11-21.)

Death and Resurrection Z26
The wages of sin is death. But God, who alone is immortal, will grant eternal life to His redeemed. Until that day death is

an unconscious state for all people. When Christ, who is our life, appears, the resurrected righteous and the living righteous

will be glorified and caught up to meet their Lord. The second resurrection, the resurrection of the unrighteous, will take

place a thousand years later. ( Job 19:25-27; Ps. 146:3, 4; Eccl. 9:5, 6, 10; Dan. 12:2, 13; Isa. 25:8; John 5:28, 29; 11:11-14;

Rom. 6:23; 16; 1 Cor. 15:51-54; Col. 3:4; 1 Thess. 4:13-17; 1 Tim. 6:15; Rev. 20:1-10.)

The Millennium and the End of Sin Z27
The millennium is the thousand-year reign of Christ with His saints in heaven between the first and second resurrections.

During this time the wicked dead will be judged; the earth will be utterly desolate, without living human inhabitants, but

occupied by Satan and his angels. At its close Christ with His saints and the Holy City will descend from heaven to earth.

The unrighteous dead will then be resurrected, and with Satan and his angels will surround the city; but fire from God will

consume them and cleanse the earth. The universe will thus be freed of sin and sinners forever. ( Jer. 4:23-26; Ezek. 28:18,

19; Mal. 4:1; 1 Cor. 6:2, 3; Rev. 20; 21:1-5.)

The New Earth Z28
On the new earth, in which righteousness dwells, God will provide an eternal home for the redeemed and a perfect envi-

ronment for everlasting life, love, joy, and learning in His presence. For here God Himself will dwell with His people, and

suffering and death will have passed away. The great controversy will be ended, and sin will be no more. All things, animate

and inanimate, will declare that God is love; and He shall reign forever. Amen. (Isa. 35; 65:17-25; Matt. 5:5; 2 Peter 3:13; Rev.

11:15; 21:1-7; 22:1-5.)

Copyright 2015, General Conference of Seventh-day Adventists

www.advent is t .o rg


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