PROFESSIONAL PROFILE
Patient-focused, customer service skilled professional who delivers high-quality patient care backed by strong medical industry experience. Builds effective relationships and communication with patients, families, management, and staff maintains and ensures patient privacy and confidentiality.
PROFESSIONAL MEDICAL EXPERIENCE
Advocate Trinity (Nurse Extern II) 01/2022- Current
(Medsurg, Tele, Stepdown, SICU, MICU, Observation) Work alongside under the supervision of an RN to provide patient-centered care utilizing technical skills, activities of daily living, vital signs, medication pass, IV flush, IV insertion, Accu checks, insulin injections, anticoagulant injections, IV piggyback, patient discharge, wound care, tracheal care, EKG, bladder scan, and Tele monitoring.
Advocate Trinity Hospital 08/2020-Current
Nurse Technician (Float/Registry)
Answered signal lights, bells, Accu checks, and monitored computer and intercom systems to determine patient needs. Took vital signs and assisted with activities of daily living including personal hygiene, feeding, charting, and ambulation. Observed patient condition, reported significant changes to appropriate personnel, and documented nursing care and patient status by nursing standards of care. Companionship, transportation, range of motion, Foley catheter, bathing, toileting, and wound care, turn patients every two hours to prevent pressure sores, G tube feeding, collect stool and specimen for laboratory, change patients linen.
UIC Hospital|Chicago, IL
Nurse Technician (7EMedicine) 11/2019- 05/2021
Answered signal lights, bells, Accu checks, and monitored computer and intercom systems to determine patient needs. Took vital signs and assisted with activities of daily living including personal hygiene, feeding, charting, and ambulation. Observed patient condition, reported significant changes to appropriate personnel, and documented nursing care and patient status by nursing standards of care. Companionship, Hoyer lift, range of motion, Foley catheter, bathing, toileting, laundry, and wound care, turn patients every two hours to prevent pressure sores, G tube feeding, and CPR certification, collect stool and specimen for laboratory, EKG, change patients linen, assist with feeding patients and adjust side rail and restraints and rotated on different units when needed.
UIC Hospital |Chicago, IL
Medical Office Specialist (Physical therapy department ) 03/2016-11/2019
Lead scheduler over Cardiopulmonary clinic, Check in patients, schedule f/u appointments, Cerner and Pam experience, high call volumes, check patients voicemails, insurance verification, registration, enrollment, stock treatment rooms, and provide maintenance of the therapy gym, medical terminology, collect copayments, register patients, and ICD 9-10.
Aishling Companion Home Care |Orland Park, IL 02/2015- 5/2016
Certified Nursing Assistant
Companionship, Hoyer lift, medication reminders, housekeeping, meal prep, transportation, range of motion, Foley catheter, bathing, toileting, and laundry.
St. Margaret Hospital Hammond, IN 02/2013 11/2014
Patient Care Technician (PCT)
Took vital signs and assisted with activities of daily living including personal hygiene, feeding, and ambulation. Observed patient condition, reported significant changes to appropriate personnel, and documented nursing care and patient status by nursing standards of ca
Right at Home Hinsdale, IL 06/2011 02/2013
Certified Nursing Assistant
Companionship, Hoyer lift, medication reminders, housekeeping, meal prep, transportation, range of motion, Foley catheter, bathing, toileting, and laundry.
Sunrise Assisted Living Burr Ridge, IL 06/2006 05/2011
Certified Nursing Assistant
Answered signal lights, vital signs, bathing assistance, feeding, Hoyer lift, sit-to-stand, rotated bed-bound patients, assist with dressing, grooming, and hygiene care companionship, charting, and activities.
EDUCATION
-Chicago State University- (Nursing G.P.A 3.45/4.0) 06/2019-Current
-Ultimate Medical Academy -Medical Administrative Assistant GPA 3.89/4.0 Associate of Degree 08/2015
-Penn Foster College- Physical Therapy aide(Diploma) 08/2012
-South Suburban College- Certified Nursing Assistant (Certification) 02/2006
SKILLS
Academic Honors Recognition / Honor Roll. 3.89
Experience with Microsoft Word, Excel, and PowerPoint. Type 30 WPM.
CPR and First Aid certified.
Mental Health First Aider
Ability to handle multiple tasks as assigned with high attention to detail.
Volunteer Services
– Vital Bridges South
– National Kidney Foundation
– Orchard Street Christian Day Care Center
– Frontline Favor Ministries
-Beautiful Beginnings Daycare
SHOW MORE…
Social Media Campaign
18 CHAPTER 1 The relationship-building approach to communications
8-STEP STRATEGIC COMMUNICATIONS MATRIX
1. BACKGROUND
2. SITUATION
ANALYSIS
Planning begins with a synthesis of primary and secondary research. It
provides background information on the industry, external environment,
organization, product, service or issue. It includes a stakeholder analysis
and segmentation study that identifies current trends in opinions, attitudes
and behaviors. Resources such as staffing, facilities and intervening publics
are also identified.
The situation analysis consists of two paragraphs. The first paragraph is
a statement of the current situation and a description of the challenge or
opportunity based on research. The second paragraph identifies potential
difficulties that could impede success.
3. CORE PROBLEM/ The core problem/opportunity is a one-sentence statement of the main d i ffi –
OPPORTUNITV culty or prospect including likely consequences if not resolved or realized.
4. GOAL ANO OBJECTIVES
GOAL The goal is a one-senten,ce statement of the overall result needed to solve the
problem or seize the opportunity. The goal does not have to be quantified.
OBJECTIVES Objectives are statements of specific results that lead to achieving the goal.
Objectives must be specific, written, measurable, attainable, time-bound,
cost conscious, efficient and mission-driven. Evaluation criteria and
tools should be included in written objectives. Key publics become
obvious if objectives are clear.
5. BIG IOEA, KEV PUBLICS, MESSAGES, STRATEGIES ANO TACTICS
Big Idea A “big idea” is a creative strategy on which to build your entire campaign.
It appeals broadly across all key publics. Describe your big idea in one
sentence. Then include a bullet for each of these three components:
Big idea strategy, visual representation and slogan/hash tag.
Key Publics Key publics include a description of each group that must be reached to achieve
the goal and objectives. Identify:
Objectives accomplished by key publics
Demographics and psychographics
Relationship with organization or issue
Opinion leaders
Motivating self-interests
Viable communication channels
Plan specific messages, strategies and tactics for one public before
moving to the next public.
CHAPTER 1 The relationship-building approach to communications 19
Me5sag!!s Message design is public-specific and focuses on self-interests. Create a
small number of primary and a larger number of secondary messages for
each public.
Primary messages are short summary statements sintllar to sound bites.
They identify a category of information and/or communicate what action
you want a public to take. They also tie the desired action to a public’s
self-interest(s).
Secondary messages are bulleted statements that give credibility to the
primary message with facts, testimonials, examples and stories. They
provide the ethos, pathos and logos of persuasion.
Strategies Strategies identify what a public must do to fulfill an objective and the chan
nel(s) through which messages will be sent to motivate that action.
Multiple strategies may be required for each public.
Tacti.s Tactics are the creative elements and tools used to deliver messages through
specific channels. Several tactics are required to support each strategy.
Examples are story placements, YouTube videos, Twitter posts,
special events, infographics, websites or biogs.
6. CALENDAR AND BUDGET
C.ilen .. ar Planning calendars show when each tactic begins and ends and the relation
ship of publics and tactics to each other in a time continuum. Calendars are
organized by public and strategy to show the work required .. A Gantt chart is
recommended.
Budget Budgets are also organized by public and strategy. The budget projects the
7, IMPLEMENTATION
Project
Manai,?ment
Quality Control
cost of each tactic. It also indicates where costs will be offset hy donations or
sponsorships. Subtotals are provided for each strategy and public.
The campaign calendar is used to direct the whole campaign.
Implementation task lists break tactics down into component tasks and
help you track them to completion. The budget helps you manage costs
compared with projections.
Quality control checklists remind creators nnd editors of common mistakes.
Strategy briefs help to assure tactics are aligned with strategies.
8. EVALUATION CRITERIA AND TOOLS
Criteria Evaluation criteria are the desired results established by and included in
the objectives.
Tools Evaluation tools are the methodologies you use to gather the data. These tools
must be included in the objectives and in the calendar and budget.
Cl 2011 LAURIE WILSON, fOSEPH D. OGDEN AND CHR STOPHER W LSONI I Assig. 4 Social Media Campaign
Assig. 4 Social Media Campaign
Criteria Ratings Pts
This criterion is linked to a
Learning OutcomeObjectives
and Goals
Goal(s) are measurable
objectives that can be achieved
through the social media
campaign.
10 to >0.0
pts
Full Marks
0 pts
No Marks
10 pts
This criterion is linked to a
Learning OutcomePlan
Overview – Situation Analysis
Plan is well-researched,
describing the client’s need for
a campaign. Plan includes target
demographics.
10 to >0.0
pts
Full Marks
0 pts
No Marks
10 pts
This criterion is linked to a
Learning OutcomeBig Idea
Campaign is creative and sound.
Student demonstrates critical
thinking and ability to design a
persuasive campaign,
20 to >0.0
pts
Full Marks
0 pts
No Marks
20 pts
This criterion is linked to a
Learning OutcomeSocial Media
Posts
Created two (2) social media
posts on four (4) different
platforms (8 total pieces).
An image or video
Text
At least one hashtag
A link to the clients website.
Use a URL shortener like
bit.lyLinks to an external site. to
save space.
Suggested caption
40 to >0.0
pts
Full Marks
0 pts
No Marks
40 pts
This criterion is linked to a
Learning OutcomeCampaign
Plan & Tactics
Plan includes a persuasive key
message to be disseminated on
social media. Campaign plan
clearly articulates duration and
channels. Images and text
choices effectively convey the
20 to >0.0
pts
Full Marks
0 pts
No Marks
20 pts
message. Social media
platforms are adequate to reach
the target group.
Total Points: 100
PREVIOUSNEXT
Please read and apply to your work:
“The Complete Guide to Social Media Reporting”
https://www.meltwater.com/en/blog/guide-to-social-media-
reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-
august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-
2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZ
JL45w8kr74hJ8V6j5NdtYrxY
https://fiu.instructure.com/courses/150271/modules/items/6137792
https://fiu.instructure.com/courses/150271/modules/items/6137795
https://www.meltwater.com/en/blog/guide-to-social-media-reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZJL45w8kr74hJ8V6j5NdtYrxY
https://www.meltwater.com/en/blog/guide-to-social-media-reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZJL45w8kr74hJ8V6j5NdtYrxY
https://www.meltwater.com/en/blog/guide-to-social-media-reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZJL45w8kr74hJ8V6j5NdtYrxY
https://www.meltwater.com/en/blog/guide-to-social-media-reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZJL45w8kr74hJ8V6j5NdtYrxY
https://www.meltwater.com/en/blog/guide-to-social-media-reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-2eXFefRp4ZcIu54atnvH0jycaoo71wTyH_cOKK1Y9PKNPRitcxzhhR7gpum7W5lPXio2LT4evSKC1uFICSeg9gZJL45w8kr74hJ8V6j5NdtYrxY Strategic Social Media Campaign
Background Research
According to Greater Miami Convention & Visitors Bureau (n.d.), Tanuki Miami is a pan-Asian eatery serving an extensive array of Japanese and Chinese cuisine with a twist in a chill setting. The eatery is located in South Beach, Miami. Some of its signature dishes are salmon pizza, duck ramen, and pork belly fuku bun. The menu also offers dim sum, chicken truffle siu mai, and sushi rolls with unexpected ingredients.
The ambiance varies depending on what time of the day it is. During the day, there is a relaxed and home-like feeling. After the sun goes down and the DJ takes their place, Tanuki turns into a romantic lounge. All people are welcome at Tanuki, but it attracts more of a younger audience because of its location. The affordable but luxurious eatery targets young business-minded couples or singles.
Situation Analysis
After analyzing the restaurant’s current situation, it showed that COVID-19 has decreased the average number of guests eating at the restaurant. Therefore, I will create a COVID-safe dine-in valentine’s day special to improve sales. This will include bringing people to the restaurant in a safe environment so that they can have a lovely and romantic valentine’s day.
Big Idea
To offer local South Beach couples a COVID-safe dine-in Valentine’s Day three-course menu for one evening. The offer includes appetizer, main course, dessert, one valentine’s specialty cocktail per person for $50 each. To ensure that the guests feel safe, we will enforce the CDC’s guidelines, including 6 feet between the tables, sanitize all furniture between guests, hand sanitizing stations, and masks being mandatory when moving around the establishment and up until the food and drinks are served.
Campaign Plan
The goal is to increase the table occupancy from 40% to 70% with the Valentine’s Day special by February 14, 2021. Miami-Dade County allows up to 100% capacity as long as there is a 6-foot distance between the tables. To ensure our guests feel extra safe, we will only increase the occupancy to 70%. This will be achieved with a strategic social media campaign. The campaign will start a month before Valentine’s Day and will have a detailed and consistent schedule. The strategies will consist of social media posts going out on four different platforms. Google analytics and each platform’s metric guide will measure the efforts and success of the campaign.
Strategies
The channels I will use for the campaign are Facebook, Instagram and Twitter. There will be 14 unique but synchronized posts; six on Facebook, six on Twitter, two on Instagram and one on Snap Chat. Each post will be either an image or video, a caption or text, the hashtag #VDay2021Tanuki, and a link to Tanuki’s website. I will also invite an influencer to come in the day before Valentine’s Day to try our V-Day menu for free, and in return, they will review and document the special to get the following and numbers up. The posts will go out on Mondays starting one month before Valentine’s Day.
Works Cited
Greater Miami Convention & Visitors Bureau. (n.d.).
TANUKI MIAMI. https://www.miamiandbeaches.com/restaurant/tanuki-miami/6590 facebook
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image44.png Save Valentines Day
2022
PUR 4100
Spring 2022
COVID-19
Implications
COVID-19 has impacted businesses in unprecedented ways. Families
and friends have now adapted to news ways to celebrate special occasions and holidays due to health dangers and government restrictions.
Valentines Day will be no different in that it will be challenging for local businesses to continue operating as usual on this special holiday.
Develop a
social media campaign
Your assignment is to create a social media campaign for a client. It should be a business that you are familiar with. The campaign should promote the strategic plan to improve business on Valentines Day.
If you have connections to a local business that could benefit from your help, you may create this campaign for it in the real world. If not, choose any business and create a hypothetical campaign.
Social Media Campaign Elements
BACKGROUND Conduct research on your client to better understand what makes it unique, and who is its clientele. Must include:
Target demographics.
Identify potential conflicts (ie. competitors, similar initiatives)
STRATEGIC MEDIA CAMPAIGN Develop a campaign plan to promote your Valentines Day COVID-19 special.
This should include a goal measurable objectives.
The plan should also include strategies, which are your social media posts.
HASHTAGS: Create a relevant and catchy hashtag for your client and the Valentines Day event or idea.
PLAN DESCRIPTION: The plan should be one page:
Paragraph 1 is how youre going to save V-Day (plan overview).
Paragraph 2 has the goals and objectives.
Paragraph 3 has post details such as which channels, as well as days and times they will be sent out.
Social Media Campaign Elements
SOCIAL MEDIA CONTENT: Create two (2) social media posts on four (4) different platforms (8 total pieces):
-Facebook (2 posts) -Twitter (2 posts) -Instagram (2 posts) -Twitter (2posts) -Linkedin (2 posts)
Create eight (8) unique but synchronized social media posts for your client.
For extra credit, please choose any other social media platform and create one post such as SnapChat or TikTok. The channel selected should be one that your target audience often uses.
Every post must have the following:
An image or video
Text
At least one hashtag
A link to the clients website. Use a URL shortener like bit.ly to save space.
Suggested caption
Social Media Campaign Elements
Short Example (not for student use)
Your client is the SLS Lux Brickell Hotel and Residence in Miami.
Your research shows that this all-suite, chic hotel targets luxury lovers and locals. It has
world-class dcor, unforgettable food, in-room soaking tubs, pool deck, spa, gym and free yoga.
Your situation analysis finds that COVID-19 has sharply decreased the average number of nightly stays at the hotel. It needs a COVID-safe holiday special to improve sales.
Your big idea: Offer local couples a Valentines Day staycation for one night. The offer includes food and champagne delivered to the room, access to the socially distanced and sanitized pool deck and gym, a private yoga session, and a $250 spa voucher.
The goal: Increase room occupancy by 50%.
Your choice of social media Facebook, Twitter and Instagram, plus Tik Tok for extra credit.
Your hashtag is #SLSBrickellVDay2021.
Social media posts will go out at noon on Mondays starting one month before Valentines Day.
Followed by post examples
Timeline
First draft due Sunday, Feb. 6.
The final version is due Feb. 18.
Submit the social media in separate files or provide links to the campaign if produced online.
Questions?
Email your professor for answers or request
an editing session.
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TANUKI Miami
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Miami, FL
Address
1080 Alton Rd.
Phone Number
(305) 615-1055
Website:
www.tanukimiami.com
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Freddie
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Jackie
Have you reserved your Covid-safe table with a three course V-Day celebration menu yet? Just a few spots left. Reserve here
bit.ly #VDay2021Tanuki
Jan. 08, 2021.
Robert
Choose between three different menu options for your V-Day menu. We also offer vegan, vegetarian and gluten free options. For more inf visit our website here
bit.ly #VDay2021Tanuki
Jan. 01, 2021.
We want to ensure our guests that we are taking all precautions to keep you as safe as possible. That includes mask requirement, 6 feet between tables as safe as possible, sanitizing furniture and hand sanitation stations. Weve got you covered!
bit.ly #VDay2021Tanuki
Jan. 25, 2021
Try our romantic Valentines Day specialty cocktail, only on our V-Day menu. Make your reservations here
bit.ly #VDay2021Tanuki
Jan. 18, 2021
Celebrate a safe Valentines Day with us! Book our romantic three-course menu including our specialty V-Day drink today. #VDay2021Tanuki
bit.ly
Jan. 04, 2021
Need something to do on V-Day? Come in and try our Crispy Rice Spicy Tuna on our Valentines menu. #VDay2021Tanuki
bit.ly
Jan. 11, 2021
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TANUKI the best pan-Asian eatery in Miami
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Address: 1080 Alton Rd. FL, Miami Beach, 33135
Phone Number: (305) 615-1055
Web address
www.tanukimiami.com
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PAN-ASIAN EXPERIENCES
Tweets
Want a safe and romantic V-Day? Come in and dine with us; we keep you safe. #socialdistancing #VDay2021Tanuki
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1:55 PM 1 Feb 21
Have you heard about our V-Day offer? It includes appetizer, main course, dessert, one valentine’s specialty cocktail per person for $50 each. Reserv your table here,
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2:55 PM 8 Feb 21
Tweets
Have you made your reservations for Valentines Day yet? We offer a luxurious three-course specialty menu. For more info, visit
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11:55 AM – 18 Jan 21
Did you know that we will be making a luxurious specialty champaign and blood orange cocktail for our V-Day menu? Find out more here
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3:08 PM – 25 Jan 21
Tweets
11:00 AM 4 Jan 21
We are enforcing CDCs guidelines in our facility by requiring face coverings, 6 feet between the tables, frequent sanitation of the furniture, and providing hand sanitation stations. Weve got you covered! #VDay2021Tanuki #safetyfirst
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2:15 PM 11 Jan 21
Check out when @LauraMVila came to try out our V-Day specialty menu below! #VDay2021Tanuki #approved
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TanukiMiami
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TANUKI Miami
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tanukimiami
4 minutes ago
tanukimiami
4 minutes ago
tanukimiami
tanukimiami
@LauramVila came to try out our V-Day menu. Check out this video to see how it went. #VDay2021Tanuki
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With our V-Day offer you can choose from three different menus, including these delicious dim sums. #VDay2021Tanuki
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tanukimiami
4 minutes ago
#VDay2021Tanuki
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