Week 4 Discussion
Watch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Here is an easy way to get started.
https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fyo-santosa-branding-expert%2Fin-depth-pinkberry-case-study%3Fu%3D57878161
Dont fall into the trap of thinking that a target audience can be everyone! One of the best ways to overcome this trap is to think of your target audience as an individual person rather than a group of people. Here is a very simple buyer persona exercise that you will find helpful. And this is a great chance to be creative.

Visualize the person that you think is the Pinkberry target customer. In terms of our bases of segmentation, where does this person live? Where else could they live beyond just West Hollywood, CA? Are they in an urban environment, the suburbs, or way out in the country?
Now describe that person in terms of their demographic characteristics. How old are they? What gender are they? Where are they in their family life cycle? What is their education level? What do they do for a living, etc.?
Move on to the psychological, or psychographic profile of the person that you are visualizing. What are their hobbies, lifestyle, values, and attitudes? What do they hold important to them? One of the areas to look at might be the VALS research. This may help you identify more about this specific person from the inside out.
Finally, with this same person in your head, how can you describe them behaviorally? Do they eat frozen yogurt? Do they eat frozen yogurt from a competitor? Have they never eaten frozen yogurt before?
Once you go through this mental exercise of visualizing your specific customer, it will be easier to use the bases of segmentation to define your target person. After all, you talk to a person with your communication.
Tell us how you came to these decisions and the clues from the video or sources of research you used. This will help you with your hypothetical business. And, remember that this is a 300 – 500-word discussion.

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iti pro

please see the attachment. the question is in red color which is my topic

Migrating to cloud in health care industries

My Topic: Data Analysis:

What were some of the findings, for example, if there were any hypotheses asked, were they supported?

Course

ITS831 Information Technology Importance in Strategic Planning

Deliverable

Conduct a literature review on Strategy and how it is applied to an Information Technology organization.

You are to review the literature on Information Technology Strategic Planning and discuss problems and gaps that have been identified in the literature. You will expand on the issue and how researchers have attempted to examine that issue by collecting data you are NOT collecting data, just reporting on how researchers did their collection.

As you read the literature, it will become apparent that there are multiple issues, pick one issue that stands out in the literature.

Minimum 1500 words. Cover page, table of content, and reference pages does not count.

Format

Cover:
Include the names of those who participated in the project

Table of contents:
Use a Microsoft Enabled Table of Contents feature.

Background:
Describe the issue, discuss the problem, and elaborate on any previous attempts to examine that issue.

Research Questions:
In your identified problem area that you are discussing, what were the research questions that were asked?

Methodology:
What approach did the researcher use, qualitative, quantitative, survey, case study? Describe the population that was chosen.

Data Analysis:
What were some of the findings, for example, if there were any hypotheses asked, were they supported?

Conclusions:
What was the conclusion of any data collections, e.g., were research questions answered, were hypotheses supported?

Discussion:

Here you can expand on the research and what the big picture means, how do the results found in the literature review help organizations in the Information Technology strategy planning. What do you see as long-term impacts and what further research could be done in the field?

References:
Include at least ten scholarly references in APA format.

Sunday

PowerPoint

Presentation

Your presentation will have a slide that addresses each
Cover
Topic
Background of the problem
Research Questions (if any)
Methodology
Data Analysis
Conclusion
Discussion
References

Background: Ravali basna

Describe the issue,
discuss the problem,
and elaborate on any previous attempts to examine that issue.

Research Questions: ravali

In your identified problem area that you are discussing, what were the research questions that were asked?

Methodology: ratna/ swati

What approach did the researcher use, qualitative, quantitative, survey, case study? Describe the population that was chosen.

Data Analysis: ankitha

What were some of the findings, for example, if there were any hypotheses asked, were they supported?

Conclusions: mangal

What was the conclusion of any data collections, e.g., were research questions answered, were hypotheses supported?

Discussion:mangal
Here you can expand on the research and what the big picture means, how do the results found in the literature review help organizations in the Information Technology strategy planning. What do you see as long-term impacts and what further research could be done in the field?